E Commerce Ch 3 Key Terms

Term Definition
Account Aggregation the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank's web site
Addressable media advertising efforts directed to a known addressee; includes direct mail, telephone calls, and e-mail
Advertising-subscription mixed revenue model subscribers pay a fee and accept some level of advertising
Bill Presentment the service provides an electronic version of an invoice or billing statement with all of the details that would appear in the printed doument
Cannibalization the loss of traditional sales of a product to its electronic counterpart
Catalog model seller establishes a brand image and then uses the strength of that image to sell through printed info mailed to prospective buyers
Channel conflict occurs whenever sales activities on a company's website interfere with its existing sales outlets
Channel cooperation giving customers access to the company's products through a coordinated presence in all distribution channels
Communication modes two general ways of identifying and reaching customers: personal contact and mass media
Customer-centric putting the customer at the center of all site designs
Demographic information set of characteristics that marketers use to group visitors
Digital Rights Management (DRM) limits the number of copies that can be made of each audio file
Disintermediation removal of an intermediary, such as a human agent, from a value chain
Fee-for-service revenue model fee is based on the value of the service provided
Fee-for-transaction revenue model businesses offer services for which they are charge a fee that is based on the number or size of transactions they process
Mail order model seller establishes a brand image and then uses the strength of that image to sell through printed info mailed to prospective buyers
Many-to-many communications you communicate over the web with many potential buyers
Many-to -one communication model you communicate over the web with a single entity
Marketing channel a pathway to customers
Mass Media in this approach, firms prepare advertising and promotional materials about the firm and its products and services
One-to-many communication model communication in this model flows from one advertiser to many potential buyers
One-to-One communication model both the buyer and the seller(or the seller's rep) actively participate in this exchange of information
Pay wall digital control mechanism that limits the number of times a visitor may visit a site to a specific number of visits before the user must pay for continued access
Personal contact in this model, the firm's employees individually search for, qualify, and contact potential customers
Personal Shopper an intelligent agent program that learns the customer's preferences and makes suggestions
Portal (web portal) a site that people use a launching point to enter the web
Presence the public image an organization conveys to its stakeholders
Prospecting the personal contact approach to identifying and reaching customers
Reintermediation the introduction of a new intermediary, such as a fee-for-transaction website, into a value chain
Stakeholders includes a firm's customers, suppliers, employees, stockholders, neighbors, and the general public
Stickiness a website's ability to keep visitors at the site and attract repeat visitors
Sticky a website's ability to keep visitors at the site and attract repeat visitors
Usability testing test to determine how user friendly a web site is
Virtual model a graphic image built from customer measurements on which customers can try on clothes
Web catalog revenue model replacing or supplementing print catalogs with information on a website
Web Directory a listing of hyperlinks or web pages
Web portal a site the people use as a launching point to enter the web

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